Ad Agency Digital Marketing Specialist

Established in 2001, Edge is seeking a Digital Marketing Specialist to join our innovative team at our established, full-service marketing and advertising firm located in Portland, Oregon. * Continually develop new ideas for testing, collaborate with the MarTech team, and execute those tests * Lead inbound SEO strategies including performing keyword research, competitive analysis, and content research * Keep documentation up to date * Collaborate in internal digital marketing journal regarding campaigns and reporting * Collaborate with cross-functional teams internally and externally in the execution of tasks * Clearly communicate to your Edge teammates and answer client questions in a fast-paced, remote work environment Secondary Job Responsibilities * Monitor, apply and contribute to industry best practices * Generate content ideas, providing rough drafts of potential articles/blog posts to be edited * Load and format website content for clients and for Edge * Contribute to the ideation and development of creative assets (digital ads, social ads, landing pages, photos, video, etc) * Provide support in the areas of executing and delivering original photography and videography * Provide support in the area of marketing communications, collaborating on strategy and execution of client deliverables * Other duties as assigned Preferred Traits * Flexibility and the desire to learn new things * Curious and empathetic * Ability to engage with teammates and perform at a high level in a remote work environment * Self motivated, excellent oral and written communicator * Strong interpersonal skills, ability to build relationships, team player * Analytical, detailed problem solver * Ability to think strategically * Meticulous attention to detail * Best practices maven * Self motivated, works collaboratively or solo with equal integrity * Effective budget management skills * Consistently demonstrate respect of peers, leadership and clients Preferred Experience * 3+ years' experience in digital marketing data sets, including Google Ads, Google Analytics and paid search (SEM), Bing Ads, Facebook and other social; display advertising and Search Engine Optimization (SEO) * Hands-on experience with the Display & Video 360 (DV360) platform, Google Campaign Manager, and Google Search Ads 360 is a PLUS * Proven fluency with Google Analytics * Google Ads Search & Display experience, certification is a plus * Google Ads Fundamentals is a must * Google Data Studio experience is a plus * Adobe Photoshop is a definite plus * A passion for the future of digital marketing with proven aptitude and desire to learn * A commensurate passion for generating insights and results that impact business decision-making Preferred Qualifications * A functional understanding of HTML, CSS, metadata, etc. We offer a robust compensation package, with approximately 5 weeks of paid time off starting the first year, as well as other benefits with further tenure. We are experts in our field and are always in a state of discovery and innovation. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities.