Aug. 20, 2021

Cannabis Start-up Lead Designer

Confidential San Luis Obispo, California

Ideally, you have previous experience as an Art Director or a comparable position providing art direction and managing projects for a team. You will work with the design team to lead and develop creative assets to support our beloved brands. Ideally, you are knowledgeable about cannabis in order to accurately inform and support your design and communication decisions. A large part of our mission is to educate the consumer about the cannabis plant and its miraculous properties, and it should be yours, too. Key Responsibilities Oversee the creative production and output of marketing and sales deliverables Uphold quality design standards and brand integrity Implement and expand our brands’ visual identities cohesively across all sales and marketing communications Design marketing and sales collateral for all state markets across all brands for both traditional print and digital media Review and approve art and copy developed by the team Ensure deliverables are effective in solving communication challenges, meets marketing goals, and are aligned with brand strategies Execute day-to-day, monthly, and seasonal sales and marketing design requests Curate our brands’ digital and print assets through impeccable file organization Create digital mock-ups of packaging and retouched photos for use in collateral Update and prepare final packaging files for print and production Assist in in creation of new marketing initiatives Learn about our brands and use market insights in order to shape our design and communication strategies Additional responsibilities as needed Required Skills Strong working knowledge of Adobe Creative Suite (primarily Photoshop, Illustrator, InDesign…) An understanding and previous experience creating integrated content across all marketing channels (from digital, social media, paid media, mobile, retail and print) Experience in consumer-packaged goods and files for print Ability to prepare and proof packaging files for print Meticulous, detail-oriented, and organized Keen design eye for layout of print & digital executions Solid technical design skills Passionate about design, art, typography, layout, and color theory Ability to multi-task in a deadline driven environment Flexible and quick to respond to changes in business priorities Ability to absorb and apply constructive criticism Proactive and positive with a solutions-oriented mindset toward challenges Lifestyle or product photography skills a plus Video creation a plus Consumer-packaged goods (CPG) experience a plus Experience and knowledge in cannabis industry preferred Please send portfolio and resume and any applicable links.

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