Sept. 22, 2020


Confidential Ithaca, New York

* Increase followers and interactions in Instagram, Pintrest, and houzz platforms with Facebook in consideration * Write copy that flows with marketing objectives, has a strong CTA that creates leads, and helps tell our quirky story * Create a forward-thinking strategy and calendar that integrates with other marketing/sales objectives and yet is flexible for the spontaneous * Be able to establish metrics and report KPIs and ROIs * Take photography and video of our products, people, and occasional installs, and edit provided photography/video to create engaging visual consistency * Identify new social and content platforms that can increase sales leads * Help build and manage partnerships with influencers * Can identify paid post & digital advertising opportunities in social media platforms and work with our partners (or on your own) to make them happen * Provide support to other content areas such as blogs, editorial, copywriting for print/digital tactics, and internal communications * Can demonstrate success in social media for other B2B and B2C companies \- Bonus if that is for a builder/architect/interior designer or material manufacture * Enjoys telling stories, taking photos/videos, and chatting with real people to get the shot or story * Has spotless grammar & spelling * Shoots for a high-bar and isn’t scared by a team that does the same * Embraces rapid change, loves to learn new tech platforms, and has worked in a social media CMS/Scheduler * Truly enjoys social media/storytelling and sees the opportunities in it for sales * Is able to work full-time: partially from home because of the pandemic and in our Farmington, NY office/mill during working hours (M-F 8-5) to gather content when needed * Has 2+ years demonstrated experience in social media, content creation, and/or copywriting for digital tactics We want to do good, and we believe that starts with how we treat our people and planet. Email us saying who you are, why you want in, and that piece of paper that gives your talents & work history (read: RESUME, COVER LETTER, AND PORTFOLIO OF YOUR SOCIAL MEDIA OR WRITING WORK). And for the love, a cover letter so we know why you want to be part of our team.

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