Creative Director

DESCRIPTION
Winner of more than 40 Emmy Awards, ITVS is public media’s leading incubator
and presenter of documentary film. We partner with filmmakers who bring untold
stories to public broadcasting to make a difference in the world. For over 25
years, we’ve been committed to diversity on both sides of the camera, helping
filmmakers tell and share vital stories that are reflective of our society.
Two-thirds of our filmmakers, and more than half of our staff, are people of
color.

SUMMARY
The person in this role will report to the VP of Marketing and Communications
and will lead a team of seven in the Creative Services team. Working and
collaborating with audience development and programming, responsibilities
include designing artwork and producing on-air projects from concept to
delivery and ensuring creative content is in alignment with organizational
strategy. The Creative Director role is responsible for maintaining high
standards of branding and creativity while maintaining excellent relationships
with internal and external stakeholders.

ESSENTIAL FUNCTIONS
-Lead the development of 360-integrated creative content campaigns of world class documentaries, including communication and engagement materials, across on-air, social, digital, print, OOH, radio in paid media and on ITVS owned channels
-Drive creative direction and feedback to ensure all assets are on brand and aligns with campaign and brand strategy.
-Oversee the organization and distribution of creative assets ensuring materials are delivered on brief, on budget, and on time.
-Serve as senior authority on the brand voice for ITVS and Independent Lens and consult with senior leaders in ---Programming, Marketing, and Distribution
-Provide strategic creative guidance to support business goals and institutional strategy
-Articulate creative approach and plan to senior leadership and external stakeholders including PBS and independent filmmakers
-Oversee external productions for marketing campaigns including filmmaker interviews, professional photography, and brand promotion.
-Oversee creative unit budget inclusive of outsourced projects with agencies and creative vendors.
-Act as the primary liaison with independent filmmakers, advising on creative best practices and industry trends.
-Collaborate with marketing and research to create goals and performance metrics for campaigns, monitor for effectiveness of strategy and creative, and make recommendations for continuous improvement.
-Inspire and manage a team of 7 including editors, designers and producers, providing learning opportunities and professional development
-Other duties may be assigned on an as-needed basis.


COMPENTENCIES
-A commitment to social impact work and engagement in a variety of social, economic, and cultural perspectives.
-Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society
-Understands production, post-production and broadcast equipment and workflows related to digital media.
-Possesses high level of competency in editing software: Adobe Creative Cloud Suite of programs, InDesign, Photoshop.
-Must have strong creative, storytelling skills and research skills.
-Know how to use video innovatively and possess sound editorial judgment.
-Able to stay focused, highly organized and pay close attention to details.
-Proactive, self-motivated and self-directed with demonstrated ability to take initiative, prioritize tasks, and think strategically.
-Excellent interpersonal skills and “can do” attitude; superior verbal and written communication skills.
-Creative with a flexible mind-set; open to new ideas and practices and able to work cross-functionally with other teams.
-Enjoys working as a team member as well as independently.
-Adaptable to a fast-paced and constantly changing environment.
-Willing to support leadership’s decision and direction in a positive, professional and cooperative manner.


REQUIREMENTS
Bachelor’s degree.
At least 7-10 years experience working in design media or on-air creative.
Creative strategy experience, working with creative briefs and storyboards,
developing original concepts, scripts and pitches for media marketing
campaigns.
Preferred: Low-level edit-room production experience.

TO APPLY: https://itvs.org/about/jobs