DIGITAL CONTENT PRODUCER

Job Details: Job Location: Corporate - Franklin, KY 42134, Position Type: Full Time, Education Level: 4 Year Degree/Bachelors, Travel Percentage: Up to 50%, Job Shift: Monday - Friday (40 hours), Vybond is a global market leader in pressure-sensitive adhesive tapes, delivering innovative solutions to a variety of industrial and specialty markets. Headquartered in Franklin, Kentucky, with an additional facility in Bristol, Rhode Island. Vybond Group, Inc. manufactures specialty foil, film, and duct tapes and adhesives. With over 1,500 specialty SKUs spanning 500+ product families, Vybond serves more than 1,500 customers across the HVAC, building and construction, industrial, retail, medical, aerospace, automotive, and other specialty industries. Through a commitment to innovation, quality, and customer partnership, Vybond provides high-performance solutions that help customers solve complex application challenges around the world.

Job Summary:

Vybond is seeking a creative, energetic, and hands-on Digital Content Producer to build and elevate the company's digital presence across social media platforms. This role will develop and execute Vybond's social media strategy while actively creating, filming, editing, and publishing engaging content that showcases our people, products, customers, brands, technical expertise, and culture.

 

This position offers the opportunity to establish and lead Vybond’s social media presence while creating practical, engaging content that strengthens our brands, supports profitable growth, and showcases the people, products, and innovation behind the company.

 

Key Responsibilities

Execute our social media strategy aligned with Vybond’s commercial growth objectives.
Manage Vybond’s presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and future digital platforms.
Create monthly, quarterly, and annual content calendars with a consistent publishing cadence.
Build brand awareness and engagement across Vybond business segments and brands, including HVAC, Building & Construction, Industrial, Retail, Consumer, and Specialty Adhesives.
Use social media to support customer acquisition, lead generation, product education, recruiting, and employer-brand initiatives.

 

Content Creation & Product Demonstrations

 

Serve as Vybond’s primary digital content creator and storyteller, owning projects from concept and scripting through filming, editing, approval, and publication.
Plan, stage, shoot, and edit professional product demonstration videos showcasing product features, installation methods, application techniques, problem-solving capabilities, and performance benefits across Vybond’s product portfolio.
Create hands-on demonstrations of tapes, sealants, adhesives, HVAC products, Building & Construction solutions, and Consumer/DIY products for contractors, distributors, end users, and retail customers.
Partner with Product Management, Technical Services, Sales, and R&D to translate technical product attributes into clear, engaging visual demonstrations for social media, websites, e-commerce channels, customer training, and sales support.
Produce how-to videos, installation tutorials, product comparisons, testing demonstrations, application success stories, and troubleshooting content that supports product adoption.
Plan, shoot, edit, and publish videos, photos, interviews, employee spotlights, facility tours, customer stories, manufacturing content, event coverage, and behind-the-scenes features.
Regularly visit manufacturing facilities, customer locations, job sites, distributor partners, trade shows, and training events to capture real-world applications.
Serve as an on-camera host and/or producer when appropriate, helping position Vybond and its brands as trusted industry resources.
Create short-form and long-form content optimized for YouTube, LinkedIn, Instagram Reels, Facebook, TikTok, websites, and e-commerce product listings.
Maintain an organized digital asset library of videos, photography, graphics, testimonials, project files, and approved content.
Create recurring content that highlights manufacturing excellence, quality systems, engineering expertise, product innovation, operational improvements, and customer success outcomes.

 

Video Editing & Digital Production

 

Edit, enhance, and optimize photo and video content for social, web, e-commerce, and other digital channels using Adobe Creative Suite, Final Cut Pro, CapCut, or equivalent professional tools.
Create graphics, basic motion elements, thumbnails, captions, and promotional assets using Adobe Creative Suite, Canva, or equivalent tools.
Make our products look as good online as they perform in the real world, from studio and e-commerce photography to editing, retouching, cropping, and optimizing product imagery for vybond.com, retailers, and digital marketplaces.
Ensure content follows Vybond brand guidelines, messaging standards, safety expectations, and required review processes.
Repurpose core content into platform-specific formats to extend reach and improve production efficiency.
Optimize creative assets for organic engagement and paid social campaigns.
Leverage AI-enabled content, editing, transcription, captioning, and creative tools to increase content-production efficiency while maintaining brand standards.
Vybond will provide professional content-creation equipment, editing software, and production resources necessary to perform the role. Personal equipment may be used on an ad-hoc basis provided Vybond quality standards are met.

 

Analytics & Performance Management

 

Track follower growth, reach, impressions, engagement, video views, watch time, website traffic, leads, and recruiting engagement.
Build monthly performance dashboards with clear takeaways, recommendations, and next actions.
Watch competitors, customer interests, platform changes, content trends, and emerging formats.
Test topics, formats, publishing times, calls to action, and channel mix. Keep what works. Improve what does not.

 

Brand Management

 

Bring a consistent, credible, and approachable Vybond voice to every social channel.
Monitor and respond to comments, messages, and questions with support from the right internal teams.
Amplify customer wins, company news, product innovation, technical expertise, and community involvement.
Organize and maintain photo, video, and creative files, including naming, metadata, version control, archival, and asset libraries so content is easy to find, reuse, and repurpose.

 

Other Responsibilities:

Perform additional responsibilities as needed.

Qualifications:
Bachelor’s degree in marketing, Communications, Journalism, Digital Media, Business, or a related field, or equivalent relevant experience.
2-5 years of experience in social media management, videography, video editing, digital marketing, or content creation.
Portfolio demonstrating successful video, photography, social media, and product-focused content.
Strong filming, lighting, audio, photography, interviewing, and post-production skills.
Experience managing business accounts on LinkedIn, Facebook, Instagram, YouTube, and TikTok.
Excellent writing, editing, communication, organization, and project-management skills.
Ability to work independently, manage multiple deadlines, and collaborate across functions.
Comfort working safely in manufacturing facilities and active jobsite environments.
Travel approximately 25-50% throughout North America to manufacturing facilities, customer locations, trade shows, and job sites for content capture and event support.
Comply with all Vybond safety policies, PPE requirements, and customer-site safety protocols while capturing content.

Vybond Group job descriptions describe the key areas of responsibility, but do not attempt to describe all activities or areas of responsibility. In most cases the description covers approximately 80% of an individual's daily, weekly, or monthly job duties.