Digital Marketing Associate in the Hudson Valley! Flexible Schedule

Join us in the thriving Hudson Valley to support a hospitality and retail business group as we expand and grow our digital presences. Clearly communicating key learnings, actionable insights, and present new strategic opportunities to leadership Reporting Digital Marketing performance & presenting insights on a consistent basis to Ownership and Management. Identifying creative solutions for marketing and growth and offering oversights on integrating businesses and cross promotions to increase sales. Developing, managing, and executing visuals that align with brands’ diverse aesthetics and identity Developing, managing, and executing polished copy that align with brands’ refined yet approachable tone of voice Email Marketing: Create and manage the email & SMS marketing calendar Own the implementation, creation, and execution of email marketing campaigns. Ensuring design and layouts of emails are optimized, user and mobile-friendly Copywriting for subjects, bylines, email bodies with an elevated yet whimsical tone of voice Translating brand visuals and tone of voice into an updated creative refresh across all automated email flows Optimizing segmentation, design, and trigger logic of current automated email flows to improve performance Segmenting email & SMS list to optimize performance Regularly cleaning current email list to remove non-engagers and improve performance A/B testing and strategically optimizing email pop-ups, opt-ins, campaigns, and flows Actively growing the email & SMS lists via marketing initiatives Incorporating personalization throughout email campaigns and work flows Press outreach to announce events, promotions, and new products Social Media: Managing the content calendar, scheduling content, and identifying opportunities for content creation for various social platforms Posting content across various digital channels including Instagram, TikTok, and Pinterest Developing copy for corresponding content that aligns with brands’ tone of voice Monitoring and incorporating appropriate and trending hashtags Ongoing outreach & content management for collaborations, influencers, and brand ambassador Creating content for social media platforms and/or outsourcing content creation to content producers Developing strategic moodboards and storyboards for photography, Tiktoks, and Instagram Reels Assisting on set with model, prop, and set styling Capturing video and photo content on phone Editing content on phone or on computer Creating Tiktoks & Instagram reels Work alongside founders to ensure that content is aligned with brand aesthetics and identity Web Maintenance: Updating basic website info in Squarespace to match company events and information Managing Google business profile updates and optimization in conjunction with external firm.