Marketing Coordinator

Superior Heating and Cooling is a locally, family-owned HVAC Company seeking to add a Marketing Coordinator to our Lake St. Louis Office. Benefits: Paid Vacations Paid Holidays 100% Company Paid Health Benefits (dental & vision available) Year End Bonus Responsibilities: Work with our marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks Post, monitor, and maintain all social presences Stay current with digital and social trends Construct a content and campaign schedule for website, social platforms, and email marketing Manage Google Search Console, Google Analytics, Google My Business Pages, and Local Service Ads accounts Calculate monthly campaign ROI on paid advertising campaigns Report monthly organic search/SEO rankings to COO and office manager Discover any major search trends pertaining to the HVAC industry Come up with new ways to increase online local presence in order to maximize lead conversions Utilize CRM (ServiceTitan) in order to preform marketing drip campaigns, re- targeting, and further boost customer retention Requirements: 2+ Years of Marketing Experience Campaign Management Experience with Email Marketing platforms (i.e. MailChimp or Active Campaign) Adobe Suite (Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Premier) Wordpress (preferred) Content planning and execution Knowledge on Google My Business, Google Analytics, Google Search Console, and Local Service Ads is a major plus SEO/SEM experience (preferred) Knowledge on HVAC (preferred) Exceptional verbal and written communication skills Fluent in Microsoft Office Suite Ability to multitask and take on multiple projects at once Dispatching/Scheduling Photography (preferred) Familiar with all social platforms and how they operate their algorithms