Marketing Director for Fine Jewelry Retailer

## Marketing Director for Fine Jewelry Retailer Greenwich St. Jewelers is seeking a highly motivated Marketing Director to lead the strategic development and execution of all marketing initiatives across web and retail channels. * Create and execute a comprehensive marketing strategy plan across all brand marketing efforts, including setting tangible goals/KPIs to measure the success of marketing and creative campaigns across the business * Lead strategy and conception across: email marketing, PR and media outreach, influencer marketing, partnerships, social media, events and other efforts to drive brand awareness and conversion * Lead all brand messaging, content strategy and creation initiatives to be used across various channels including website, email, social, and more * Ensure brand messaging and customer experience is consistent throughout all customer touch points * Manage third party vendors including digital marketing agency and creative partners * Lead internal PR and media outreach efforts, in conjunction with external resources, to drive earned media * Cultivate relationships with influencers and organizations to develop brand evangelists and form partnerships/collaborations * Manage graphic and visual content creation including photography and video for all touch points * Work closely with other departments to support all initiatives and projects ensuring they are aligned with brand/marketing efforts * Provide hands-on direction and leadership; managing the day-to-day activities of the marketing team to ensure the department is meeting objectives * Stay up to date with industry and technological changes that impact the business – maintaining ongoing knowledge of marketing best practices and keeping an eye out for creative marketing opportunities * Undertake continuous analysis of competitive environment and consumer trend to ensure the company’s marketing strategy is competing effectively * Understand and translate consumer insights into market specific solutions * Lead and assume responsibility for marketing budget forecast and management Greenwich St. Jewelers is a fine jewelry boutique located in downtown Manhattan presenting a curated assortment of work by sought-after and emerging jewelry artists. * Bachelor's degree or its equivalent required * Ideal candidate will have at least 6-8+ years of experience in luxury, retail or fashion * Demonstrated track record of successfully developing a brand * Ability to manage a budget and work across channels to set and report on KPIs * Confident, driven and dynamic leader * Consistently ideate and cultivate environment of idea generation within the team * Ability to execute in the short-term while simultaneously developing long-term strategy * Experience working in an omni-channel environment, where engaging and consistent content are required for multiple distribution channels in a nonlinear consumer journey * Expert communication skills with the ability to write, and speak in a variety of styles and media * Proactive, conscientious, with an ability to manage multiple projects simultaneously * Deep empathy and emotional intelligence * Ability to develop and maintain effective relationships with a high degree of professionalism