Multimedia Specialist III

Classification Title:

Multimedia Specialist III

Classification Minimum Requirements:

Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

Job Description:

As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life.

***Lead Video Storytelling and Production***

* Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms
* Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery
* Ensure projects align with divisional goals, university brand standards and ADA compliance standards

***Creative Strategy and Content Development***

* Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects
* Establish visual direction and assist in shaping the brand voice and storytelling tone
* Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement
* Research and apply emerging video, digital storytelling and social media trends
* Recommend and implement new approaches to keep Student Life content fresh and engaging
* Monitor peer institution and industry leaders for best practices
* Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling.

***Digital Asset, Equipment & Risk Management***

* Maintain a secure and organized digital asset management system
* Oversee equipment inventory and maintenance schedule
* Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards
* Maintain safe working environments during all shoots
* Anticipate and mitigate risks related to multimedia production
* Create and provide user training for system use as needed

***Multimedia Leadership & Training***

* Recruit, train, supervise and evaluate a multimedia team, including student staff
* Responsible for the administrative functions related to employee management (e.g. time approvals)
* Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility
* Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations
* Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings
* Coordinate schedules and resources for multimedia projects
* Manage time and resource allocation to align with divisional priorities
* Foster a culture of creativity, accountability and professional growth

Expected Salary:

$60,500 annually.  In addition, the University of Florida offers a very competitive benefits package.  Learn more by visiting: <https://hr.ufl.edu/benefits>

Required Qualifications:

Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience.

A valid Driver's License is required

Preferred:

***Knowledge***

* Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles
* Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program

***Skills***

* Expertise in multiple lighting set-ups including studio, location and event
* Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills
* Demonstrated interpersonal and professional skills

***Abilities***

* Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences
* Demonstrated ability to handle multiple projects or tasks simultaneously
* Ability to work as part of a team in a complex environment
* Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement

Special Instructions to Applicants:

* In order to be considered, you must upload your cover letter and resume.
* Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:
No