Photo/Video Content SpecialistThe Zoo Photographer/Videographer is a creative and technically skilled visual storyteller responsible for capturing, editing, and producing high-quality photo and video content that supports a wide range of marketing, communications, and revenue-generating initiatives. This role plays a critical part in shaping the zoo's public image, driving audience engagement, and supporting institutional goals through compelling visual media used across digital, print, paid advertising, media relations, and on-site experiences.The position balances field production (photography and videography) with post-production (editing, color correction, motion graphics, and formatting) while collaborating closely with marketing, communications, education, development, and operations teams.Key ResponsibilitiesContent Capture & ProductionPhotograph and film animals, habitats, guests, staff, conservation work, events, and behind-the-scenes moments.Capture content in a way that is authentic, brand-aligned, and emotionally engaging, with strong attention to storytelling.Plan and execute photo and video shoots independently or with creative partners, adapting to live-animal environments and changing conditions.Maintain technical excellence in camera operation, lighting, audio, and composition.Post-Production & Asset CreationEdit, retouch, and color-correct photos for use across digital, print, and experiential platforms.Edit video content for multiple formats including short-form paid ads, social media, broadcast, website, and in-zoo displays.Create motion graphics, titles, captions, and formatting variations as needed for different channels and specifications.Organize, archive, and maintain a well-structured digital asset library for long-term use.Ensure all assets meet brand standards, accessibility guidelines, and media specifications.Marketing & Communications SupportProduce visual content to support:Paid digital media and advertising campaignsPrint ads, billboards, and promotional materialsPublications, annual reports, and donor communicationsPress kits, media releases, and editorial outreachWebsite, email marketing, and organic and paid social mediaAdapt and repurpose content efficiently for multiple campaigns and audiences.Respond to time-sensitive requests related to media, leadership, or special initiatives.Collaboration & Project ManagementWork closely with marketing and communications teams to understand objectives, target audiences, and creative briefs.Coordinate with animal care staff and operations teams to ensure safe, ethical, and respectful content capture.Manage multiple projects simultaneously while meeting deadlines and maintaining quality.Implement efficient production workflows and organized asset management.Experience3-5 years professional work as a photographer/videographer with a portfolio demonstrating excellenceSkills & QualificationsStrong portfolio demonstrating photography, videography, and post-production expertise.Proficiency with professional camera systems, lighting, audio equipment, and drones (if applicable).Advanced skills in Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, After Effects, Firefly or equivalent tools).Understanding of content requirements for paid media, print production, and digital platforms.Ability to work in dynamic outdoor environments and around animals safely and professionally.Excellent storytelling instincts, visual composition skills, and attention to detail.EducationBachelor's degree in photography or film, or equivalent experience as demonstrated in portfolio of workPreferred AttributesKnowledge of conservation messaging, nonprofit marketing, or experiential brands.Comfort working independently and taking creative initiative.Strong communication skills and ability to translate strategy into visual execution.Flexibility to work evenings, weekends, and special events.Measures of SuccessConsistent delivery of high-quality, on-brand visual assets.Increased engagement and performance across digital and paid campaigns.Positive feedback from internal stakeholders and external media partners.Visual content that strengthens brand perception and supports organizational goals.Salary aligned with skills and experience
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