Senior Photographer & Social Media Specialist

We’re seeking a full-time Senior Photographer & Social Media Specialist (official title: Senior Creative Direction Specialist I) for our Los Angeles-based corporate office. NYA SZN is looking for someone to lead the brand’s visual content creation and social media execution for a fast-growing, design-led fashion brand within the SHEIN ecosystem.

This is a high-impact, hands-on role designed for a creative professional who is equally strong behind the camera and in driving social media growth. As NYA SZN scales its brand presence, elevated photography and consistent, strategic social storytelling are essential to increasing brand awareness, engagement, and cultural relevance.

This role owns the end-to-end creation of visual content — from shoot execution through social publishing — ensuring NYA SZN’s brand is represented with consistency, quality, and momentum across platforms.

The ideal candidate is a professional photographer with strong social media instincts, a commercial eye, and the ability to operate efficiently in a fast-paced fashion environment.

Responsibilities

Photography & Visual Content Creation

Lead and execute brand photography for product drops, lifestyle shoots, campaigns, and social-first contentDevelop shot lists and content concepts aligned with seasonal brand directionCapture elevated, on-brand imagery that reflects NYA SZN’s premium aestheticEdit and deliver high-quality photo and short-form video assets optimized for social platformsBuild and maintain a growing content library for ongoing campaigns and storytellingSupport content creation for events, behind-the-scenes moments, and brand activations as needed

Social Media Strategy & Execution

Own NYA SZN’s social media presence across Instagram, TikTok, and emerging platformsDevelop and execute a structured content strategy to drive brand awareness, engagement, and audience growthPlan, schedule, and publish content consistently across channelsTranslate photoshoots, launches, and brand moments into high-performing social contentMonitor performance metrics and optimize content based on engagement, reach, and growth insightsEngage with the brand’s community through comments, messages, and social interactionStay current on platform trends, formats, and best practices

Cross-Functional Collaboration

Partner closely with Creative and Product teams to align content with seasonal drops, launches, and brand storytellingEnsure visual storytelling supports overall brand strategy and product prioritiesContribute ideas for campaigns, content series, and ongoing brand storytelling initiativesMaintain clear communication with internal stakeholders regarding content timelines and deliverables

Requirements

3+ years of professional photography experience (fashion, lifestyle, or brand content preferred) and hands-on social media management or content strategy experienceStrong portfolio demonstrating elevated visual storytelling and technical proficiencyDeep understanding of Instagram and TikTok content formats and growth tacticsStrong visual eye with commercial awarenessAbility to manage content planning, execution, and publishing independentlyHighly organized with strong attention to detail and follow-throughComfortable working in a fast-paced, high-growth brand environment

Nice to Have

Short-form video editing skillsExperience in fashion, beauty, or lifestyle brandsFamiliarity with social analytics and performance reportingExperience supporting influencer content or brand activations

Who Will Succeed in This Role

A creative professional who is equally strong at execution and strategyA photographer who understands what performs on social platformsSomeone who moves quickly while maintaining high visual standardsA self-starter who takes ownership from concept to publishA candidate excited to grow with a scaling fashion brand

Benefits and Perks

Bonus eligibleHealthcare (medical, dental, vision, prescription drugs) Health Savings Account with Employer Funding Flexible Spending Accounts (Healthcare and Dependent care) Company-Paid Basic Life/AD&D insurance Company-Paid Short-Term and Long-Term Disability Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) Employee Assistance Program Business Travel Accident Insurance 401(k) Savings Plan with discretionary company match and access to a financial advisor Vacation, paid holidays, floating holiday and sick days Employee discounts Free weekly catered lunch Dog-friendly office (available at select locations) Free gym access (available at select locations) Free swag giveaways Annual Holiday Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages

Pay Range

$75,000 - $90,000 USD