April 6, 2021


Confidential New Haven, Connecticut

Vince’s Village Cobbler is a modernized shoe, handbag and accessory restoration company. We are a shop (comprising two stores) where individuals can drop off their personal goods to be serviced and restored on location. They will be responsible for leading the creative and strategic planning and execution of our content across all organic channels, including our social media accounts (Instagram, TikTok, Youtube, etc), email marketing, and website. They will also work as a photographer/videographer in order to create and collect content. Responsibilities: Manage social media platforms and engage with users Find, track and take high-quality photos of consumer products to display before and after restorations Create and publish content, edit photos, produce creative captions, and utilize marketing tools each platform offers Create content used for email marketing and understand the Wix website platform Develop and manage weekly and monthly social calendars and execute against them Maintain and communicate defined brand voice, visual aesthetic, and mission to internal and external contact Provide analysis of the brand channel performance and iterate strategy accordingly Provide analysis on ways to better optimize performance across new users and increase brand awareness Find and nurture relationships with creators focused on increasing reach and growing brand awareness Skills: Strong creative abilities Plan and prioritize workloads accordingly Keep up with trends The ability to multitask and work under pressure Required Qualifications: 1-3 years of professional experience managing a social media profile 1-3 years of experience working with photoshop and photography A four year college degree or equivalent experience Expertise in use of Photoshop and other editing software Clear and efficient literacy skills

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