Social Media Photographer / Videographer

As a member of design team, the Social Media Photographer/Videographer will lead the photography and videography for a portfolio of GTI cannabis brands’ social media content. You have a deep understanding of social visual styles that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also generate your own personal content, are well-versed in cannabis culture and are open to appearing in GTI content on occasion. Responsibilities • Translate social media strategy into content concepts • Develop mutually exclusive visual styles across GTI brands in concert with brand teams • Produce all social content shoots (photography & video), both in-office and in the field • Collaborate with the brand teams to align visual content strategies with overall brand goals • Suggest and implement new ideas that enhance our social media presence and engagement • Document brand events, product launches, and community activities, delivering real-time social media content • Stay updated with industry trends in visual content and social media and apply these insights to improve brand storytelling • Capture high-quality photography and videos that reflect the brands’ identities and messages. The pay range is competitive and based on experience, qualifications, and/or location of the role.