Social Media Specialist

In this position, you’ll have the opportunity to work with local organizations to expand our impact, team up with our learning and graphic designers to create engaging content, and have a direct positive impact on underserved communities in our area. The team at Goodwill of Eastern North Carolina enjoys a culture of learning, creativity, and experimentation, coupled with the knowledge that their work positively impacts hundreds of thousands of people every year. Your key responsibilities will include: ● Social media marketing: Design, implement, and manage campaigns on relevant platforms to build awareness of our programs. ● Content creation: Plan and create short videos (that occasionally feature you) and other content to be used on our social media platforms. Competitive candidates will have: ● An intuitive understanding of relevant current and emerging social media platforms ● Demonstrated skill with social media marketing techniques ● A proven track record of measurable results ● Strong writing and editing skills, as well as the ability to adopt the style, tone, and voice of our current content ● Ability to communicate with a variety of audiences, including low-literacy adults ● Familiarity with standard analytics and reporting methods for relevant platforms (i.e. Google Analytics) ● A history of collaboration with creative staff to create effective multimedia marketing content ● Familiarity with content creation software like Canva and Figma, and collaboration software like Monday.com and Slack How to Apply Please submit a cover letter and resume no later than February 1, 2022.