This role is responsible for creating world-class imagery that captures the energy, emotion, and culture of Hurricanes hockey across every touchpoint—from game nights and practices to studio productions, marketing campaigns, social media, community events, sponsorship activations, Lenovo Center events, and historic franchise moments. Reporting to the Senior Creative Director, this individual will collaborate closely with Creative, Social Media, Video, Marketing, Communications, Partnership Marketing, Community Relations, Retail, and the Lenovo Center team to produce industry-leading visual content. Asset ManagementEdit, caption, keyword, and archive photography within the organization's digital asset management system.Maintain consistent metadata, file naming conventions, captioning standards, and archival organization.Build and maintain searchable historical archives supporting future marketing, editorial, sponsorship, and franchise initiatives.Coordinate photography workflows between the Carolina Hurricanes, NHL Images, Getty Images, and approved editorial partners.Prepare and distribute photography to editorial outlets, sponsorship partners, league platforms, and media agencies.Ensure all photography complies with NHL image licensing, captioning, metadata, and distribution guidelines. NHL Images & Photo OperationsServe as a primary contributor to NHL Images, producing photography that meets league editorial and commercial standards.Manage and collaborate with photo editors to ensure timely delivery of game coverage and feature photography.Manage game-day photography workflows between the Carolina Hurricanes, NHL Images, freelance photographers, and approved distribution partners.Recruit, schedule, mentor, and evaluate freelance photographers to maintain consistent visual standards. Lenovo Center Event PhotographyServe as the primary photographer supporting Lenovo Center, documenting concerts and events.Manage freelance photographer support as needed for select Lenovo Center events.Produce high-quality imagery supporting venue marketing, premium sales, sponsorship, social media, and public relations initiatives.Photograph concerts and live entertainment while adhering to artist, promoter, venue, and credential photography policies.Collaborate with venue operations and event staff to execute photography assignments under varying production schedules and access restrictions.QualificationsBachelor's degree in Photography, Visual Communications, Journalism, or a related field, or equivalent professional experience.3–5+ years of experience photographing professional or collegiate sports; NHL or other major professional sports experience preferred.Exceptional portfolio demonstrating elite sports action, portraiture, visual storytelling, and technical excellence.Expert knowledge of professional camera systems (Sony preferred), remote camera systems, arena strobes, and advanced studio lighting.Advanced proficiency in Adobe Lightroom, Photoshop, Photo Mechanic, PhotoShelter, or comparable digital asset management software.Experience managing photography workflows, freelance photographers, game-day photo editors, and live editorial operations.Experience contributing to and distributing photography through NHL Images, Getty Images, or other professional editorial wire services.Strong understanding of sports photography captioning, metadata, licensing, archival best practices, and editorial distribution standards.Proven ability to create photography optimized for marketing, digital, social media, and commercial campaigns.Experience photographing championship events, playoffs, concerts, or other large-scale live productions preferred.Exceptional organizational, communication, and collaboration skills with the ability to perform under tight deadlines in a fast-paced professional sports environment.Ability to work nights, weekends, holidays, and travel extensively.Must pass a criminal background check Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.
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