VP of Marketing

The person we are looking for truly cares about quality marketing strategies and our customers, our employees, and our vendors. With smart strategy and implementation, there will be a satisfying increase in revenue, key accounts, great customers, and rising compensation for all 75 employees here. If you are looking for a career where you can see the impact of your work, have the power to make decisions that affect the success of others, and work for a company willing to be nimble and make adjustments, this is a great position to be in. Candidates must possess the following attributes: • Leadership • Humble, Hungry, Smart • Proven expertise and success in Digital Marketing (SEO, PPC, SMO) • Fluent in marketing concepts such as strategies, research, product development, and communications • Ability to identify trends and what will resonate with our audience • Familiarity with website management and production processes • Detail oriented with excellent organizational and multi-tasking skills • Works well in a team with clear communication • Motivated self-starter, able to work with independently and willing to learn • Willingness to take on new responsibilities Helpful attributes: • Knowledge of graphic applications such as Corel Draw, Adobe Photoshop and Illustrator • Strong writing skills, creative writing a plus • Experience with Product Photography/Lifestyle photography • Basic knowledge of machinery and shop capabilities • Literacy in HTML and CSS • Passion for signage, lettering, and branding • Enjoy DIY projects, crafting and decorating *Position expectations* Responsibility Summary: Provide direction, guidance and leadership to help the company grow and take care of its people. Management • Manage priorities and empower teams to do their best work in Marketing, Sales, Design, and Customer Service • Closely work with Marketing and Design team on priorities, accountability, and achieving goals • Collaborate with President and VP of Sales to drive revenue • Coordinate with third-party vendors to ensure effective ROI and efficient spend • See product development through from concept to launch • Help coordinate a few company parties and events per year Hands-On • Build brand awareness • Constantly create and improve engaging content with impressive images, video and copy • Write SEO-friendly content for product pages, categories, main page, supporting pages • Produce great photos by coordinating lifestyle locations, shooting, and editing photos • Edit Magento database with product data, marketing features, and web applications • Develop and monitor ads to create awareness and drive traffic Teamwork/Leadership • Work with leadership to provide a great working environment and teams • Promote company culture and help communicate news, policies, employee milestones • Encourage accountability with task tracking software, meetings, and reviews • Motivate timely and quality marketing, sales, and design assets • Develop new products with Production and Sales departments • Connect with customer service to ensure high quality service and experience for customers • Craft new skills for leadership, sales, content, and project management through practice and education Strategy – Marketing – Planning • Create and lead marketing and sales strategy and execution • Develop, analyze and deliver reports on progress of key marketing and sales strategies • Prioritize strategy and feature implementation for maximum ROI • Improve customer experience and increase conversions • Research competitors and on-site search for opportunities • Lead initiatives to serve our target audience with what they need at the right time, right channel This is not a remote position.