They are expected to monitor the success of all marketing campaigns and optimize marketing spend to best drive conversion in accordance with revenue goals and brand goals. RESPONSIBILITIES: Obtain a comprehensive knowledge of all AVA, Peak 1 Express and Breckenridge Ski & Sport products, activities, outposts, lodging, policies, and procedures Work with SEO consultants on the development and management of content for our various brands and sites Collaborate with leadership and the Sales Manager to develop annual comprehensive plans and implement over the course of the year Produce regular sales and marketing reports to present to the various teams Work with the Director on the management of the growing marketing team Track and manage the budget of the marketing department Maintain all marketing documents, files, media, and website Marketing Strategy & Implementation: Work with the Director and marketing team on a comprehensive plan for AVA, Peak 1 Express, Breckenridge Ski & Sport, and MILEmarker Van Rentals on an annual basis Strategize and develop plans for Social Media, Email Newsletters, and Media Production with the marketing team, and implement as needed Regularly evaluate existing systems to ensure that all relevant metrics are accounted for Work with the Sales Manager and Marketing Assistant to report performance on a weekly basis for the Sales & Marketing Meeting Develop agendas for biweekly Sales & Marketing Meetings Analyze market trends and present to the leadership team Provide regular updates on the progress and performance of our various campaigns and strategies Oversee all marketing campaigns and ensure brand presence in all relevant outlets Implement strategies and campaign plans of the annual marketing plan Increase brand awareness and market share Work with senior management to promote new products and services across all relevant marketing platforms Work with the Director to allocate spend, maintain budget, and ensure that the budget is met Communicate with the Director when changes in spending may be needed Ensure all initiatives are executed at or exceeding expectations for quality and timeliness Development of new brands, including but not limited to brand design and strategy, website planning, advertising, online presence, and sales strategy Brand Presence: Ensure that all brands, as well as any auxiliary brands (eg. Breckenridge Whitewater) appear across all relevant markets, platforms, and contexts that could generate reservations. This includes written content, imagery and video content, and social promotion/ integration Work with our SEO consultants on the development of evergreen content strategy and website buildouts Create blog topic calendars for each site/brand and collaborate with the Sales Manager on blog assignments for the sales staff Company Recruitment Advertising: Work with Director, HR Manager, and CEO to develop a strategy for job listings and hiring advertisements Continued development of our various employment pages to better speak to our open positions, benefits, company culture, and more Assist the HR Manager in the content around job listings for our websites and various recruiting sites such as Glassdoor, LinkedIn, Indeed, Zip Recruiter, and more Explore new and better platforms for targeted recruitment ads Cultivate recruiting ads for various platforms including radio, social media, digital campaigns, recruitment websites, newspaper, print, and more. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status or any other status protected by applicable law.
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